Video outreach: how to get prospects and candidates to reply

Why is this article useful for you:

This article will show you:

1. Why video messaging

Video is personal

You can be (very) creative

There are pitfalls

Video makes you stand out

Your reply rate is (much) higher

2. What tools to use

Loom

Screenshot of Loom

Vidyard

Screenshot of Vidyard

BombBomb

Screenshot of BombBomb

3. How to make a great video

4. My learnings sending hundreds of video messages

Don’t over do it

This happens a lot…

Send a good follow up in text

Check for email deliverability

Actual footage of me analysing the data

Example for BD work

Example of a BD video that got a positive reply

Example for a candidate review

Candidate profile review

5. How to send personalised videos at scale 🚀

The template and the video

The email template
A photo of me with a screenshot of Irina
In red all the personalised items

The process

The steps:

LinkedIn

SalesQL

Phantombuster

Phantombuster step by step

Click on “connect to LinkedIn”
Make sure your GD sheet is on “Editor” mode
Just click on “Launch”
Under “Files” on the right you can find your download
The CSV file unpacked in Google Drive
You can name your columns any name

Lemlist

The email template in Lemlist
The landing page template in Lemlist
Actual footage of me working…

6. The data

Conclusion

--

--

--

Co-founder of MatcHR, investor, entrepreneur. Obsessed with (team) culture and recruitment. Four time Burning Man 🔥 attendee and Ironman 🏊🚴‍♂️🏃.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

SEO Magic: How Housing grew more than 5x and overtook Magicbricks and 99Acres in 18 months

3 Great Marketing Tips You Can Learn From A Gaming Ad Featuring Ryan Reynolds

Checklist 11 — Growing Your Business Through Google My Business

Devise a GTM strategy for Spotify Greenroom in India

The Best Marketing Strategies During a Crisis

Struggling with marketing silos in your business? Maybe try #Asana.

Why Should I Podcast?

Sharad VK of Century Financial: How To Avoid Burnout & Thrive In Your Marketing Career

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Adriaan Kolff

Adriaan Kolff

Co-founder of MatcHR, investor, entrepreneur. Obsessed with (team) culture and recruitment. Four time Burning Man 🔥 attendee and Ironman 🏊🚴‍♂️🏃.

More from Medium

5 Types of Virtual Assistants That Pose a Huge Risk to Your Business

What Does Customer Service Mean To You?

Remembering the Titans: Focus on your Strengths

How Wasp Revolutionizes the Way We Build Web Apps