10 sales tips I learned as a Founder

One of the things I had to learn as a Founder was to do sales.

Here are 10 tips that I picked up along the way:

1. You can do sales anywhere. I once signed a new client that I met at 7:00 AM in the morning, half naked in the locker room of the swimming pool. Never miss an opportunity to pitch your service.
2. Cold outreach is a volume game that requires consistency and persistence but that does pay off in the long run.
3. Make sure that marketing is aligned with what sales is trying to sell. Ideally prospects have already heard from you through events, sponsoring, white paper a podcast or an old fashioned flyer. Good sales people and good marketing people understand they need each other.
4. Once you have a first meeting scheduled. Make sure you prepare for your meeting. Know who you are talking to. Connect with them on LinkedIn and see if you can open up with a personal connection. “We went to the same university!”
5. Introduce yourself first but don’t introduce your service. Ask the prospect to introduce themselves and start asking probing questions to understand if they have a problem you can solve. If you immediately start to pitch your service you often don’t know what the problem of the prospect is. Find out what their problem is first before you start to fire…